|5 tips to get more out of social media|
In order for a business to be successful, you must have a solid marketing strategy. These days that means having an Internet presence. While having a website is a good start, most marketing relies to some extent on social media. With a solid social media presence you can stimulate not only increased brand awareness but also achieve higher search ranking.
If you are looking to harness the power of social media and potentially increase your ranking on SERPs (Search Engine Results Page) here are five tips on how you can do so.
1. Relevant & interesting content
It is guaranteed that an interested user will look at your About page, so it is a good idea to include information about your company and what you do in this section. This is a great place to use keywords that usually don’t fit well into the newsfeed. Try thinking like a customer and asking yourself, “What keywords would I type in a search engine to find my company?” Create a list and try to work them into the Description and About sections of all social media profiles you use.
Because these sections aren’t set in stone, you can, and should, update them on a fairly regular basis. If you notice that certain keywords are becoming more popular, or users are using different keywords, update your content to match this. The key here is to try and always be aware of what information your customers – potential and otherwise – are looking for.
2. Promote & maintain discussions
It’s important to remember that social media is a two-way street. When you post content that starts a discussion, you should be an active member of that conversation or debate. Try prompting users to explain their ideas and comments, or ask more questions to keep the discussion going.
3. Audit all of your links
The reason for this is because search engines don’t just look at websites for results anymore, they also look at social media and so much more. If you can find a way to show these engines that your profiles and site are linked, you should see a stronger overall presence in search results.
There is one caveat with links however: If you post a comment about something unrelated to what you do that includes a link to your website, this can be seen as a negative form of link building and you could end up being punished in search results. To that end, it is a good idea to go over your profiles and make sure all links work, and make sense. By having working links that are appropriate, you could see an increase in your location in search results.
4. Location! Location! Location!
The reason for this can be found in the way people search for businesses. Now, when people are looking for a business they usually conduct a local search i.e., printer in Denver which will return similar businesses in their local area. If you have your location on your social media profiles, the chances of you showing up in local searches is increased.
5. Be realistic
While your rank may not improve in leaps and bounds, a solid social media presence will bring about an expanded brand awareness overall. Combine this with other business aspects, like excellent customer service, and you could also see increased loyalty and sales. If you would like to learn more about social media and how it can help your brand, please contact us today.
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